We wanted to make the site very visually driven. Relying on iconic, yet innovative, classical but yet modern pictures that convey both focus and movement. See examples below.
Baskerville Regular
Baskerville is a font created by John Baskerville (1750-56). It is a transanticva; a typeface signifying the transition-period between the Renaissance and the global industrialisation of society. It display's classical masculine traits; elegance, direction, focus and discovery. 
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