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      /  Case studies   /  United Nations – The International Family Day


    United Nations – The International Family Day

    A more detailed overview of this project with graphics will soon be posted. In the meantime, I’m sharing some the general details:

    In 2005, I was hired to create a suite of promotional materials for the United Nations’ global campaign, International Family Day. This initiative is their instrument for conveying the critical role that families play on a global scale. It further aims to amplify awareness of issues impacting families while providing insights into the social, economic, and demographic forces that influence them. I most significantly contributed to this movement by creating their logotype: “I love my family”, capturing the essence of the initiative by promoting unity, love, and support.

    One of The United Nations key messages is the role of families in sustainable development:

    “Families remain at the center of social life ensuring the well-being of their members, educating and socializing children and youth and caring for young and old.”

    “As the basic unit of society, the family has a crucial role in social development. It is also a strong force of social cohesion and integration. The family bears the primary responsibility for the nurturing and protection of children…”

    “Families are the cornerstone of society, our most basic economic, social, and emotional unit.”

    As a merchandize creator, I’m entrusted with the responsibility of recognizing and amplifying the core principles and values for — in this case, the United Nations’ International Family Day initiative. I do this by leveraging a number of communication mediums — folders, brochures, t-shirts, and balloons — in order to transcend mere informational distribution and circulation, to help singular individuals to actually embody and represent the ethos of the global family spirit, and I do this by each of my creations; Tangible assets that function not just as educational resources, but as culturally resonant symbols for carrying the essence of the movement. Tactile embodiments of the idea of family solidarity, translating an abstract dream of something, into things that are concrete, accessible, and also universally relatable.

    My ideation behind the logotype brand “I love my family”, became especially significant, since it captured the core emotion behind the day: the universal love and importance of the family unit. This logo acted as the rallying point, prompting individuals across all diverse cultures to cherish their unique familial bonds and invest in strengthening them; aligning with the United Nations’ vision and principles, which defines the family unit as a cornerstone of societal health and well-being.

    The idea of culture, defined as a set of patterns of human activity within a community or social group, brings additional layers of meaning into this kind of work. Our materials produced were designed to resonate not just ethnocentrically, but universally, reflecting the various and diverse customs, laws, dress codes, social standards, religious beliefs, and traditions that make each family particularly, subjectively unique, yet also universally important. In doing this, I really hope my work is contributing to the global joint effort of improving the future of our children, unified in the shared value of developing and strengthening the love of our global family.

    The International Day of Families is still observed on the 15th of May every year. This day was proclaimed by the UN General Assembly in 1993 and reflects the importance the international community attaches to families as basic units of society. It provides us with an opportunity to promote awareness of the issues relating to families and to increase knowledge of the social, economic, and demographic processes affecting them.